Friday, March 9, 2012

Parmesan Cracking Tomorrow

Just a reminder that tomorrow will be Whole Foods' big parmesan cracking event, the crack heard 'round the world, continuing their tradition of holding the Guinness Book of World Records title for simultaneous parmesan cracking. Here's what the Pearl Street store says about it (and c'mon, Pearl Street, how can something that's an "annual tradition" also be "truly a once in a lifetime experience"?):

Saturday, March 10th

The Crack Heard 'Round the World
1pm FREE

Be a part of our favorite annual tradition! Our specialty team will be cracking into an 80 lb. wheel of Parmigiano Reggiano and giving customers a taste of this very special cheese. This is truly a once in a lifetime experience!

The Whole Foods in Superior sounds even more festive to me. Here's what Superior says:

Saturday, March 10th

The Crack Heard round the World
11:30am-1:30pm Free

The Crack Heard around the World- A royal Cheese Event!

Beginning at 11:30- 1:30 stop by each dept. in our store to sample the tasty faire put on by a Team Member. Each sample will include fresh Parmigiano Reggiano. At 1:00pm join us in our Café as our Cheese Specialist cracks a wheel of Parm. Be a part of keeping our Guinness Book of World Records alive.

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