Parmesan Cracking Coming Up

One of the more fun grocery events of the year will be happening this Saturday at 1 pm our time, Whole Foods' big Parmigiano Reggiano wheel cracking event. I think they hold a Guinness record for most parms cracked simultaneously. Many stores participate - I'm sure Pearl Street will be among them, although they only seem to put Twitter chats on their calendar these days, and I saw a chalkboard at the Superior store announcing theirs. Yummy samples are included. Here's what Whole Foods says (note the time is East Coast):

LET'S GET CRACKIN'!

Saturday, March 7, 2015 at 3 pm EST, Whole Foods Market® stores in the US, Canada and the UK will be cracking and sampling wheels of Parmigiano Reggiano. Stop by your local store to get a taste of the wheel thing.