In conjunction with Whole Foods' simultaneous cracking of huge wheels of Parmigiano Reggiano tomorrow (look a couple of posts below for that), I just heard from the TastyTown guy at the Pearl Street store that the cheese will be half off its regular price from 1 to 4 p.m. tomorrow only. Given they usually sell it in the $20 range, the sale should put it in the $10 range per pound. It doesn't get better than that for a very good cheese. I did hear this at Pearl so if going to another location for it, you might call ahead to check.
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