IQ in Boulder on the Decline?

Sometimes you just gotta wonder... I was in Whole Foods today, capitalizing on today's fabulous one-day sale on Rio Briatti fresh mozzarella (see the post three below this for details). I happened to see a woman put a container of Whole Foods own brand of fresh mozzarella, the 8 oz one that sells for $3.99, in her cart. I couldn't help mentioning that the same amount of fresh mozzarella was on sale today in ball form for only $2, half what her current choice cost. She replied, "Do you think that's a better deal?"